CRM (Customer Relationship management ) adalah strategi
pemasaran yang sedang berkembang diperusahaan saat ini. CRM adalah cara
yang memiliki software atau aplikasi yang berbentuk web yang menggunakan
aplikasinya untuk berhubungan dengan pelanggan, bisa diartikan sebagai
usaha supaya sebuah perusahaan menjaga pelanggan agara tidak pergi.
- Pentingnya CRM
- Karena tingkat persaingan global antar perusahaan
- Menjaga agar bisa mendapatkan pelanggan lebih banyak dengan membayar 10 kali biaya awal
- Meningkatkan loyalitas pelanggan ke perusahaan kita seperti adanya garansi yang membuat para pelanggan merasa
diberikan kenyamanan dalam penggunaan produk
- Banyaknya konsumen yang mengharapkan purna jual
Functions of Information Systems
Information Systems Functions :
v
We have
identified that information systems is an interdisciplinary subject that must
be seen as more than just computerised information collection, storage,
processing and distribution. However, in order to justify this argument, we
must also identify what other functions information systems perform.
v
We can
identify 5 functions of information systems (Jayaratna 1994), including the
information processing function described earlier.
1. Educating & Learning Function
·
Systems should provide learning opportunities for
inexperienced and naive users.
·
Enabling users to make best use of systems
incorporates the effectiveness of the decision-making process based on the
information provided.
·
Continuous examination and modification of models
and decisions is necessary where users have to operate in a dynamic
environment.
·
Expecting users to abandon the status quo in favour
of a new and potentially threatening system is unrealistic without transition
information and support (change management).
2.
Management & Control Function
·
The Management & Control Function is concerned
with maintaining efficient and effective performance of the first 3 functions,
and also providing performance information for the Information Strategic
Function.
·
The breakdown of of tasks identified as belonging to
the Management & Control Function can be shown by using the other
Information Systems Functions as headings
3.
Strategy & Planning Function
·
As we have already identified, the Management and
Control Function provides performance data to the Information Strategic
Function, which in turn provides the Management and Control Function with the
strategy by which the system evolves. The relationship is that the Management
and Control Function is informed by strategy developed by the Information Strategic
Function in relation to the following activities
